A Creative Strategy is an outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director. The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.
As a Creative Strategist, typically we work at advertising agencies or marketing firms. There, we straddle the business and creative sides of advertising, as our job is two positions rolled into one: Media Planner and Creative Director. When you’re a Creative Strategist, you strategically plan advertising campaigns.