Creative Strategist

A Creative Strategy is an outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director. The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.

As a Creative Strategist, typically we work at advertising agencies or marketing firms. There, we straddle the business and creative sides of advertising, as our job is two positions rolled into one: Media Planner and Creative Director. When you’re a Creative Strategist, you strategically plan advertising campaigns.

Clients – Click to learn more

Tropical Adventures – 4 Years

Tropical Adventures is the #1 tour operator in Antigua & Barbuda offering both land and sea tours. 

NMI Promotions – 9 Years

NMI Promotions is a creative syndicate formed to help reshape the nightlife industry in Antigua.

Case Studies

Crisis Management for Thai Express

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TD Personas

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NMI Promotions

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Roger's Brand

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Vancouver Tourism

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McDonalds Canada Promotion

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Tropical Adventures Creative Brief

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Koodi Mobile Creative Brief

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